01
One consistent editing experience
Instead of moving between multiple page builders and page-specific editing patterns, the marketing team works through a consistent set of structured fields and reusable modules inside WordPress.
WordPress website modernization
A fragmented page-builder site rebuilt as one reusable content system
BUILT replaced Zight’s patchwork of WordPress page builders with a cleaner backend and reusable ACF modules that let the marketing team build and update pages without putting the design system at risk.
Visit Zight
The problem
Multiple page builders had turned routine updates into risky work
Zight’s WordPress site had accumulated several page-building systems, inconsistent backend patterns, and pages that were difficult for the marketing team to edit confidently. Routine updates could require navigating different tools or risk disrupting the design.
- Pages were built through multiple, inconsistent editing systems
- Content updates could affect layout, spacing, or visual consistency
- The backend had become harder to maintain as the marketing site expanded
The response
One reusable module system for the entire marketing site
BUILT removed the page-builder dependencies, cleaned up the WordPress backend, and created a reusable library of ACF modules. The Zight team can now assemble and update pages through structured content controls while the underlying components protect the approved design.
- 01
Audit
Review the existing builders, page structures, content patterns, and technical dependencies.
- 02
Simplify
Remove conflicting editing systems and establish one clear WordPress content model.
- 03
Build
Create reusable ACF modules that preserve the design while supporting different page needs.
- 04
Extend
Launch new pages, modules, and improvements through the same maintainable system.
The platform
From page-builder sprawl to a controlled publishing system
The rebuild replaced several competing editing experiences with one structured WordPress foundation built around reusable modules, consistent front-end behavior, and practical controls for the marketing team.
02
Reusable modules without rigid page templates
Modules can be arranged to support product pages, use cases, campaigns, resources, and other marketing content while retaining shared rules for typography, spacing, responsive behavior, and brand presentation.
03
Continued development on a cleaner foundation
BUILT remains involved as Zight’s product and marketing needs evolve, adding modules, refining existing components, troubleshooting issues, and extending the site without returning to the fragmented structure that made the previous backend difficult to manage.
More of the system
Built for the team maintaining the site after launch
The strongest marketing-site architecture is not only visible to visitors. It also gives the internal team clearer controls, safer content choices, and a reliable foundation for continued publishing.
Flexible Page Building
Build different pages from the same module library
Editors can select and arrange approved content modules to support different messages and page structures without needing a new custom template for every request.
Design Protection
Give editors control without exposing fragile layout settings
Structured fields control the content while the component code preserves typography, spacing, responsive behavior, and other design rules that should remain consistent.
WordPress Administration
Replace competing builders with one maintainable backend
Removing overlapping page-building systems reduced backend complexity and gave the team one clearer way to create, find, and update marketing content.
Ongoing Development
Keep the system useful as the marketing site changes
BUILT continues supporting Zight with new modules, refinements, troubleshooting, and other development needs as products, campaigns, and content requirements evolve.
The work
Built as one reusable WordPress system
Content structure, ACF modules, front-end components, editorial controls, and continued development were designed as parts of one maintainable publishing system rather than separate page-building tools.
- Content strategy
- Structured fields
- Reusable ACF modulesContent · Layout · Behavior
- Published pages
- Continued development
Product decisions
Replace page-builder freedom with structured flexibility
The team still needed to create varied marketing pages, but it did not need unrestricted layout controls that could break spacing, hierarchy, responsiveness, or brand consistency.
Turn repeated patterns into reusable modules
Common marketing sections were rebuilt as coded ACF modules that could be reused and rearranged without duplicating page-builder configurations or creating another one-off layout.
Modernize without limiting future growth
The new system removed accumulated backend complexity while creating a clearer foundation for new pages, additional modules, and continued product and campaign expansion.
What BUILT owned
BUILT led the WordPress modernization from backend review and content architecture through ACF module development, front-end implementation, migration away from the previous builders, launch, and continued technical support.
Modernization strategy
- Existing builder and backend review
- Content and module architecture
- Migration and implementation planning
Editorial experience
- Structured WordPress editing model
- ACF flexible-content system
- Editor-friendly module controls
Website engineering
- Reusable front-end component development
- Responsive module implementation
- Page-builder removal and backend cleanup
Continued ownership
- Launch and quality assurance
- New module and feature development
- Troubleshooting and ongoing technical support
Because the marketing site now runs on one shared ACF module system, Zight can create and update pages through a consistent WordPress experience while BUILT continues extending the platform as new needs emerge.
Start a conversation
Has your WordPress site become harder to update than it should be?
Share which builders, templates, and editing systems have accumulated over time, where the team is afraid of breaking pages, and what the website needs to support next. BUILT can help replace the patchwork with one reusable and maintainable content system.
- Salt Lake City, UT