Enterprise WordPress modernization
BUILT moved Scorpion’s enterprise marketing site from a proprietary CMS to WordPress and created a reusable ACF module system that gave the marketing team greater publishing flexibility without depending on backend engineers for routine website changes.
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The problem
Scorpion’s proprietary CMS worked for the focused websites it supported across industries such as home services and legal, but the company’s own corporate site had become substantially more complex. Successive redesigns remained difficult to roll out, and even straightforward marketing needs could require custom backend development.
The response
BUILT moved the corporate website to WordPress, separated it from the constraints of the client-site CMS, and created a reusable ACF module library. The marketing team gained a more flexible publishing system while custom website functionality could be developed without relying on changes to the proprietary backend.
Review the existing CMS, page structures, repeated content patterns, and custom technical dependencies.
Move the corporate marketing experience to WordPress without carrying forward the limitations of the previous platform.
Create reusable ACF modules for Scorpion’s products, industries, resources, campaigns, and corporate content.
Add pages and custom functionality through the new platform without requiring routine changes to the proprietary backend.
The platform
The new platform separates Scorpion’s enterprise marketing website from the CMS used for smaller client sites and gives the internal team a reusable foundation for managing a broad mix of products, industries, resources, campaigns, and conversion content.
01
Scorpion’s marketing website needed to support a large company, multiple industries, an expanding product offering, extensive educational content, and varied conversion paths. Moving the site to WordPress created a foundation better suited to those enterprise marketing requirements.
02
BUILT created structured modules that could support product pages, industry pages, campaign content, resources, social proof, calls to action, and other corporate marketing needs without requiring each page to become another custom backend exception.
03
Once the corporate website was separated from the proprietary platform, new marketing functionality could be developed directly for Scorpion’s own needs. Routine improvements no longer had to become changes to a backend system designed to support a different class of website.
More of the system
The platform needed to support a large and changing content ecosystem while giving editors clear controls and giving developers a maintainable foundation for more specialized functionality.
Flexible Page Building
Editors can combine approved ACF modules to build product, industry, campaign, resource, and corporate pages without requiring a unique backend implementation for every layout.
Multi-Vertical Content
Shared structures help Scorpion present distinct messaging for home services, legal, healthcare, franchises, multi-location brands, and other audiences while maintaining one corporate website foundation.
Structured Editing
ACF fields let editors manage content and select approved module options while the component code preserves typography, spacing, responsive behavior, and shared interface patterns.
Custom Functionality
Corporate-site features can be developed directly within WordPress without requiring the proprietary CMS and its backend team to support functionality outside the platform’s original purpose.
The work
Platform migration, content structure, reusable ACF modules, front-end components, editorial controls, and custom functionality were designed as one maintainable corporate website rather than another iteration forced into the previous CMS.
Scorpion’s proprietary CMS served a specific purpose, but the corporate website had different requirements. Moving the site to WordPress allowed both platforms to remain focused on the work they were designed to support.
Repeated corporate marketing needs were turned into structured ACF modules instead of requiring one-off backend fixes each time the team needed a new page, layout, or content pattern.
The new platform made it possible to build features specifically for Scorpion’s marketing organization without expanding the scope or complexity of the proprietary client-site CMS.
BUILT led the Scorpion corporate-site modernization from platform assessment and migration planning through WordPress architecture, ACF module development, front-end implementation, custom functionality, testing, and launch support.
Because Scorpion’s corporate website now runs on a platform designed for its own enterprise marketing needs, the team can create pages and add functionality without repeatedly adapting a CMS built for smaller client websites.
Start a conversation
Share where the current CMS limits publishing, requires repeated developer intervention, or makes custom functionality harder than it should be. BUILT can help plan a migration and create a more flexible system around the organization’s real needs.
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